Environmental Stance

With the introduction of the Fisker Karma, the world's first luxury plug-in hybrid, Fisker Automotive, a green American car company, is poised to change the landscape of the automotive industry. In the past, being eco-conscious often meant sacrificing something for the greater good of the planet. But with the Fisker Karma, luxury automobile consumers will have the ability to buy an environmentally friendly vehicle without sacrifice - a vehicle that will still deliver the superior style and luxury to which they are accustomed.

Fisker Automotive is embarking on a major environmental movement within the automotive industry. The company is striving for maximum impact as well as success. We plan to engage and establish partners that will help us to truly make a difference to the environment and consumer.

We want to do whatever is in our power to fulfill the desire of individual transportation for the future - and to be able to do it in the best environmental way possible. We believe in further developing our plug-in hybrid technology and design language to appeal to an even larger audience by broadening our range of vehicles over time. Reducing the dependency on foreign oil and lowering our emissions during individuals daily drives is at the forefront.

We believe the future of aiding and protecting the environment is changing to a point where individuals don't have to make compromises to help protect the environment, but rather choose alternate environmentally friendly products.

Statistics show that the majority of pollution from automobiles occurs on consumers' daily commute to and from work or dropping the kids off at school. Currently, more than 60% of Americans and Europeans are driving less than 50 miles (80km) on their daily commute. If this 60% of commuters would drive a plug-in hybrid like the Fisker Karma, we could see the fastest possible reduction both in oil consumption and emissions - all without sacrificing their daily driving habits. Additionally, plug-in hybrids have the potential to augment the planning of cleaner electrical power plants, ultimately producing a dramatic effect on our society and future generations.